Luxury Automotive Wall Art Business Celebrates 400th Customer

Limited100 is turning British craftsmanship into must-have automotive art for car enthusiasts around the globe.

There’s a lot of hand wringing over Twitter, now called X, and what a cesspool most social media has become. Yet, if you use X properly, you can meet the most interesting people.

My new friend Simon Wright is one of those people. Simon is the founder of Limited100.co.uk, an East Midlands-based luxury car prints business. His online-only direct-to-consumer store is a hit with petrolheads worldwide. A car enthusiast and marketing professional, Simon conceived the automotive home décor business back in 2020.

It all started after Simon moved into his first home: “I was searching online for some artwork of a Lamborghini Miura, which I regard as the most beautiful car of all time,” he said. “I couldn’t find anything of super high-quality that was handmade, so I decided to create a company of my own that celebrates the handbuilt artisanship that Britain is so synonymous with.

Simon began working with a carefully curated group of award-winning photographers, and to ensure exclusivity, he limited each print to 100 units. The edition numbers are random for each order, unless a customer reaches out for something specific. For example, edition 8/100 is popular with his Japanese customers. And he recently had an order for someone’s 50th birthday, so as a thank you, Simon gave them edition 50/100. 

Proudly Made in Britain

“In 2020 I applied for Made in Britain status, and eligibility requirements included manufacturing and assembling a physical product in the UK, and that 80% of our value chain is in the UK.” Simon said, “Because our printing and framing are completed in Nottingham from UK-sourced materials, our application was approved and we now display the Made in Britain logo on our website, the backs of our frames, and certificates of authenticity.”

 Limited100’s client base is diverse, and ranges from interior designers to home gift buyers, to supercar dealers, and even James Bond enthusiasts. Their automotive wall art is available in a range of sizes, from A3 all the way up to 5 meters wide. And the formats include print-only, framed, canvas, aluminum composite and acrylic glass. They’re fully bespoke, and can print in any style a customer requests. 

Celebrating Limited100’s 400th Customer

Simon’s 400th customer was an employee from Portugal, who bought a Ferrari F40 print for their CEO’s 40th birthday.

I’m delighted to have made a new friend who’s maybe even more passionate about cars than I am. As an entrepreneur, I love his business model. And you, as a reader of Everyday Driven, are just as passionate about cars as we are, so do yourself a favor and check out Simon’s company, Limited100. You’ll be glad you did. 

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